How Does A VP Digital Marketing Salary?

Let us learn how much the VP digital marketing salary is. But before that let’s see first its following duties and responsibilities in a company.

What Is VP Digital Marketing?

The VP of digital marketing is one of the most sought-after positions in major companies. A VP of digital marketing is in charge of the company’s marketing strategy and implementation. So it means, it will include the following:

• Advertising
• Promotions
• social media
• Websites
• computer networks, and all other forms of electronic communication

Aside from that, a VP in digital marketing is also responsible for the following:

• Develop and implement marketing plans
• Analyze and report marketing data
• Create and execute strategic marketing plans
• Work with the management to develop strategies for growth and profitability.

Now that we know the duties and responsibilities of a VP of digital marketing, let’s see how much it pays.

Salary Of A VP Digital Marketing Person

The salary of a VP digital marketing person will depend on their position and level. Now let’s see the average margin based on their position and level.

VP of digital marketing salary will be around $122,000 to $211,000. The base salary ranges from $110,000 to $190,000. But it also depends on the country.

The highest-paid country, it’s Singapore with a mean of $112,000 and a median of $110,000. The lowest-paid country is Germany with a mean wage of $71,500 and a median wage of $75,000.

It also depends on the experience and education level. The person’s experience in this kind of industry will affect the salary as well as his degree. So those who have a bachelor’s degree can earn more than those who don’t have any diploma or degree at all.

But for those VP digital marketing who have more than 2 years of experience in this field can earn between $112,000 and $210,000. While those who have 1-year experience in this field can earn around $111,000 to $112,50.

Lastly, those who have less than 1-year experience can earn around $110,000 to $111,500.

Salary Based On Company

Based on the U.S Bureau of Labor Statistics, May 2012 data shows that the average salary of a VP of digital marketing is around $138,960 to $202,700. However, this data does not include bonuses.

 The median income it’s about $132,640 to $200,880. Also, this data does not include bonuses.

For the range of highest pay , it is about: 

• $156,680 (up to 25th percentile) 
• $176,700 (from 25th to 75th percentile) 
• $202,700 (up to 75th percentile) plus bonus 

• For the range of lowest pay , it is about: 
• $105,900 (down to 10th percentile) 
• $128,280 (from 10th to 25th percentile) 
• $149,260 (down to 75th percentile) plus bonus 

VP Marketing Person Salary ranges from $107,000 to $200,000 per year. It depends on the industry and company where the position is applied.

For example, a VP digital marketing salary in a large IT company can make more than $200,000 per year. But if we put it on the other hand, a VP digital marketing salary in a small company in any industry can make less than $100,000 per year.

It depends on the value of the company where they work.