VP Audience Development: Know About Them

Who is the VP of audience development in a company? What are their roles and responsibilities? We will know in this section.

Who Is the VP Audience Development?

The VP of audience development is the executive who heads the team who do the following:

• Plans,
• Manages,
• Develops,
• And Executes

The content marketing strategy for a company.

This person is responsible for growing the audience, increasing the reach of the existing audience, and building brand awareness. The VP audience development also defines the success metrics for measuring its effectiveness.

The VP audience development directly reports to the CMO or CEO of a company or other executives in case of a startup.

What Are Their Roles and Responsibilities?

The roles and responsibilities of the VP audience development are as follows:

Strategy Development

The VP audience development oversees all marketing campaigns which are aimed at:

• increasing brand awareness,
• customer acquisition,
• retention, etc.,

It is by developing a content marketing strategy for a company.

For example, if a company has multiple brands or products, or services. This person should develop a unique content marketing strategy for each one of them.

Operations Management

The VP audience development should coordinate with other teams. Within an organization to ensure that each campaign runs smoothly.

For example, if the team responsible for creating the content has questions regarding the promotion or distribution of content during its launch. They can contact this role for assistance during this process.

The same applies to other functions like design or sales. When it comes to implementing their tasks in each campaign.

If there is any resource shortage in any department due to some reason. He/She should know about it and make sure it is resolved.

Analytics Team

The VP audience should also coordinate with the web analytics team. To get the most accurate data regarding each campaign.

For example, if a content promotion campaign does not yield the expected results. They can use the data and information from this department to determine what went wrong and how to fix it moving forward.

Performance Measurement

Head building a content marketing strategy for a company. They should also develop a clear roadmap for measuring their success.

For example, if the content marketing strategy is based on the number of subscribers, then this role should track these numbers regularly.

The VP audience should also come up with a plan to improve the performance of the content marketing strategy. In case of a decrease in performance.

For example, if there is a low number of subscribers on a particular campaign. Then this person should work with the team responsible for creating the content to improve it.

This person should also work with other teams to come up with a solution to increase traffic and subscribers for this campaign.

Another example of measuring performance is through customer feedback and engagement. To see what people think about your products or services. You can ask them directly using social media channels.

Another thing is using the surveys or any other form of feedback collection that you have chosen for your business

Conclusion

Content marketing is an essential part of any marketing strategy for a company. It helps businesses increase brand awareness, improve customer experience, and increase sales.

Anyone who has the above responsibilities is known as VP audience development. Their roles and responsibilities are exactly as we have discussed in this article.